Art Addiction is an on-line virtual gallery since 1992 www.artaddiction.net
 
by Chris Manning
ART ADDICTION INTERNATIONAL GALLERY, STOCKHOLM 1992 - 2006


By utilizing the Internet as a viewing space and virtual environment, Art Addiction has become the definitive ‘Art-Creator to Art-Consumer’ arena.

The Art Addiction enterprise is owned and operated exclusively by Petru Russu, an internationally acclaimed contemporary artist. Petru is also proprietor of conventional modern art galleries in Stockholm and Venice and publisher-editor of the international contemporary global art magazine, World of Art.
 
Petru realized expeditiously that the traditional notion of viewing and buying art through galleries and exhibitions could be simplified by appropriating the Internet to redefine the traditional modus operandi concerning the display and purchase of art and he developed Art Addiction, a virtual gallery project that quickly evolved into an efficacious on-line art marketing entity, an endeavour that has grown and flourished throughout the last ten years. By formalizing an on-line ‘business-of-art’ model, expenditures and overhead attributed to the sale of art have been slashed, commensurate with increased profitability for the associated artists.

 

Being an artist, and understanding the requirements of people involved in creative activities, Petru Russu has worked closely with his artists to engender several unique on-line expositions that have, over the last decade, come to be recognized worldwide by the Internet community. During this process Petru has established cogent liaisons within the global art-market network and has compiled an impressive database of artist clients. More than six thousand artists actively participate in his virtual gallery undertaking, providing artworks for exhibition and potential sale on the Art Addiction Website.

By virtue of the exceptional success of his on-line gallery, Petru Russu has indicated that forthwith he will augment his burgeoning enterprise with the production of preeminently high-quality publications, making the works of ‘Art Addiction’ artist-clients available in print by way of ‘Masters of Art’ albums, a series of art books dedicated to contemporary artists
 


Chris Manning, Manning Publishing Ltd UK